Short codes are 5 or 6 digit "Short" phone numbers that are excellent for marketing purposes. Not only are they are easy to remember, but they also look great on displays, signage, flyers, etc. A Short Code can provide an excellent gateway to capture important data of current and potential clients and build databases that can later be utilized to broadcast (blast) messages to directly to their phones.
A short code must be provisioned through the wireless carriers and typically only work regionally. (For instance, you typically need a different short code for the United States than you do for Canada, and a different code still for Central America, and so on.)
The process to provision a dedicated short code can be lengthy and cost prohibitive in certain circumstances. However, many brands- despite having the budget to do so- will minimize cost and utilize "Shared Short Codes".
Shared Short Codes are codes that may be used by multiple marketing agencies, media companies, brands, or even many local businesses in the same area. The short code (short phone number), may have hundreds or even thousands of keywords set-up on it for hundreds or even thousands of short code clients.
AvidMobile provides multiple shared short codes to every client and reseller or white labeled partner for fractions of the investment to provision, set-up, and power your own short code.
The first thing most people think while looking into licensing a shared short code is that they will have trouble finding a keyword on that short code.
On any shared code keywords like Pizza or VIP are likely to be taken, but there really is no risk in the inability to find a keyword available that will work for your client or clients. AvidMobile always provides 2 shared short codes that have tons of availability of keywords to check for use.
When you have so many people jumping into the mobile marketing space and the barrier to entry for many of these individuals may be less that $200 total, there are bound to be people that aren’t successful, struggle to make ends meet, and are prone to behaving unscrupulously in an effort to pay the bills.
It takes 1 complaint to one of the carriers and they will completely shut down a shared short code for everyone on it, putting hundreds of businesses out of business instantly. (This exact scenario has happened to two mobile marketing companies in the last two years alone.)
AvidMobile provides back-up short codes to every reseller so that they are protected from this sort of thing happening in the future to them. A code goes down, they simply flip the switch and transfer their programs to an already LIVE short code in their platform.
If you are considering partnering with a mobile marketing company and utilizing a shared short code, if they do not have back-up codes (currently, AvidMobile is the only provider that does,) you are simply putting your business, your investment, and your families best interests at risk unnecessarily.
Get Started today with the only company that secures your business the way it should be protected. Call 1-877-511-MOBI
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