With the emergence in popularity of Mobile Marketing, increasingly agency and entrepreneurs alike are looking at the opportunity of cashing in on the craze by either adding Mobile Marketing to the portfolio of services that they provide or looking to start a brand new Mobile Marketing company all together. The problem is, the technology, time, licensing and investment needed to make it happen would take years and millions of dollars. How do they get around that? Simple, “White Label” Mobile Marketing.

White Label Mobile Marketing gives an agency or individual the capability to take a White Label Mobile Marketing providers technology platform and re-brand it 100% as if  they spent the time and money to develop it themselves. They then can turn around and resell it to the end user as if it were their own in house solution. This is appealing to agency’s and individuals alike because the investment to implement or start a Mobile Marketing company is pennies compared to the investment it  would take them to develop a solution on their own.

The number of White Label Mobile Marketing providers have increased rapidly over the past few years but there are only a handful of truly enterprise level, or “tier one” providers in the space. A few things to look for in a tier one provider is that they have there own technology platform, a fully documented API, a patent license to send URL’s inside of text messages (yes that is a real thing) and true carrier grade messaging, not SMTP or other internet protocol.

In conclusion, if you want to cash in on the growing popularity of Mobile Marketing in the coming year, then go out and find yourself a tier one, enterprise level, White Label Mobile Marketing provider, make a minimal investment and go out and sell, sell sell! For more information on White Label Mobile Marketing visit https://www.avidmobile.com/white-label/getting-started/ceo-live-webinar/

Our philosophy of how we do mobile marketing is different than other providers. Whether your a reseller, a media company, a digital advertising company, whatever it is looking to add our product line on. Or whether you are a restaurant or a retailer looking to produce the greatest amount of return on your investment, your looking for a fast economical solution because marketing is done in the streets. We have to be able to get the right mobile message in real time to make that marketing effective. That kind of entire philosophy is the reason we don’t charge for keywords. We always provide unlimited keywords, because we want every franchisee to be able to put in whatever keyword they want on whatever promotion. That way they actually use our technology, and that way they actual build a database to lead generate. Our company looks across the board to integrate mobile strategically across everything that they are doing to drive the behaviors that they want. We are looking to drive social media, we work point of sale strategies, we integrate into the broadcast media and then when we integrate we do a sexy sophisticated message to pick up leads. Then we can use that as a way to grow the customer base of the client we are working with. Ultimately we are going to be able to retain those clients since we are increasing their revenue base, customer base, and more. We must produce a reutrn on investment for the client.

We are a company that if someone is looking to do sophisticated mobile marketing, integrated the right way, across all their channels, they will want to go with us. We are not a text club peddling text messaging services. We provide training, support, we help do live pitches with our partners so that they can have an expert on their team to get more business and retain that business in the long term. So make sure to choose a white label provider for text message marketing that will give you all of these things when signing up.

Why would you spend your time building a White Label Mobile Website? The answer is simple math. 45% of all Americans own smartphones. They’re using it to surf the web, buy things, check social media, etc. And the last thing you want to do is miss out on clients and revenue by having your website not tie in well with mobile web viewing.

The irony here is that, usually, the nicest websites that cost tens of thousands of dollars are usually the ones who work worst on mobile devices. Having flash appalets, moving pictures, etc. make visiting a website from a desktop a great experience, but on a mobile device, websites like these are virtually unusable. Flash components don’t work, screen sizes are completely off, so text is unreadable without zooming in, and clicking on links is seriously frustrating.

Building a great looking White Label Mobile Website is seriously easy. You can have most of the functionality of a standard website: Shopping carts, social media feeds, web payment, maps, etc. AND be accessible by anyone who’s on their phone. Personally, if I’m out and about, I’m constantly on my phone looking for addresses and phone numbers of places I want to go. If I can’t easily find the information, I’ll just go somewhere else. So when I stumble across mobile websites that have Click to call buttons (a button that when you click it, the phone number pulls up in the dialing screen), it makes life that much easier to call and find out where exactly that store might be or what specials are going on. You can increase repeat traffic by including mobile only offers and coupons, and really helping drive this growing customer base of people who are constantly on their smartphone so you’re not only not missing out on customers, but gaining new customers and getting more transactions out of existing customers.

There are many different technology companies out in the mobile marketing space these days that is can be hard to decided on a specific company to provide your SMS technology. There are many things to keep in mind when you are deciding on a provider for text message marketing including rates, benefits, pricing flexibility and most importantly the technology behind the SMS platform pushing your mobile marketing messages out to your current customer database. If you are looking for the best pricing deal out there then you could be mislead my companies claiming they can send out SMS messages for absolutely free of charge or unlimited messaging. Companies that claim they can send out unlimited text messages for no money at all are probably not sending out carrier grade (SMPP) messages that truly get delivered to customers phones. Most of these companies are sending out text messages through SMTP which can be an email server or other methods of unreliable technology where as little as 5-35% of all text messages are actually being received by the end users. So make sure to keep in mind that cheap might not always be the best route to go when choosing a provider in the mobile world. Maybe sure you are signing up with a company that can actually deliver text messages to your customers, reliable send times, a platform that will truly be reliable is much more important for your company to ensure those messages are being deliver to your customers in real time.

Now there are also other important factors to consider about a company if you are wanting to become a white-label reseller of SMS technology. Another factor such as customer support because when it comes to learning a whole new platform and technology you are most likely going to want to go with a company that will give you the proper training and guidance when learning all the ways you can setup campaigns, send out messages, etc. Some companies will sign you up and then you will never be able to get a person on the phone to help you out with issues, questions/concerns or troubleshoot your legitimate problems to a help and support center. With AvidMobile you never have to worry about any of these problems or being misguided by a company who has bad intentions for their resellers.