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Resell Short Codes

Blog, Mobile Marketing Reseller, Short Code Service, SMS Marketing Software, SMS Short Codes

In order to send or receive messages between mobile phones and a software application, carriers use a special phone number called a Short Code which is typically a 5-6 digit number. Short Codes are available in two formats: Shared and Dedicated.

A Shared Short Code is a Short Code that you will share with other businesses.  Keywords are used to separate one business from the other in terms of program traffic.  For example, if you are a coffee shop, you may select the keyword “coffee”.  Messages sent from this coffee business would come from the Short Code 72727 or 28748 and may or may not display the keyword “coffee” to the recipient.  When a recipient replies to a message, her or she enters the specific keyword, so the message is properly routed to the intended company.

Any company can utilize multiple keywords to differentiate between marketing campaigns, business divisions, products, etc.  Shared Reseller Short Codes are limited by the fact that specific keywords may no longer be available.  Once again, this is a key selling and buying point when choosing the right provider, do they have the access to unlimited keywords at no extra costs and multiple short codes for you to choose from?  For example, another company may already be using the keyword “coffee”.  If they are and you are partnered with a company that is only supplying you with one shared short code, then you may loose this client to a competitor of yours because they have the access to multiple short codes to free up the keyword “coffee”.

AvidMobile offers Shared Short Codes for U.S. markets. Shared Short Codes offer two major advantages: low cost and quick set up. Our Shared Short Codes have already been provisioned by carriers to provide a fast and simple way for you to get started.

You know you want to utilize Mobile Marketing, but which do you need? A Dedicated Short Code or a Shared Shortcode?

Blog, Mobile Marketing Services, Short Code Companies, Short Code Providers, Short Code Service, SMS Short Codes

Your business is your baby. As your baby grows, people recommend that you dress it a certain way, that you only feed it this, and don’t get it involved with that. There are people that will try to sell you everything under the sun to get the business “feeling better” and to help optimize the impact of every dollar that goes out.  But the only true way to gauge EVERY type of ad that you are putting out there is to be able to have a trackeable stream of contact and engagement for each campaign. We do this through the use of Keywords and Shortcodes. You know you want to utilize Mobile Marketing, but which do you need? A Dedicated Short Code or a Shared Shortcode?

With Avidmobile, you have options. With many SMS White Label providers out there, you are limited to what kinds of Short codes that you can set your mobile marketing campaigns up with.  Many of those providers offer just ONE Shared short code, and limit your number of keywords. With Avidmobile, you can have access to as many as 3 Shared short codes at the same time, which drastically improves your chances of getting the keyword availability that you want. If a client is set on having every keyword available on any particular 5 or 6 digit short code, they can actually pay a premium to lease their own Dedicated Short code. The Short code must be available and not in use, and those can be checked at www.usshortcodes.com . Once you have found the Short code that your company wants as its own, we can reserve that short code and create your company a Marketing center to start broadcasting videos, sending mobile website links, sharing mobile coupons, and collecting data via text message to build a vast database for long-term re-marketing efforts. Granted, all of this can be done via Shared short code as well, but for those clients that want some exclusivity, the Dedicated short code is the way to go.

When you are looking to start up your own mobile marketing campaign, and are deciding on A Dedicated Short Code or  Shared Short Code, remember that a lot of your company’s objectives can be met with the Shared short code’s accesses and abilities. Remember too though that a lot of that depends on your provider themselves. And not any provider can provide the service you need to make a Dedicated Short Code campaign run smoothely. Don’t get taken for a ride, give us a call today at Avidmobile and keep your company at the front of your customers’ minds,  and be available at their fingertips.

Call Avidmobile now at 877-511-6624, or learn more at www.avidmobile.com

 

 

Sophisticated and Timely Marketing

Blog, Mobile Marketing Reseller, Short Code Companies, Short Code Providers, Short Code Service, SMS Short Codes

Sophisticated and Timely Marketing

            Comparing several providers? Getting bombarded with a variety of strategies and methodologies about how to run your business? While going through and doing your comparisons, one thing you should place in the category of being “necessary” is a short code. They are the easiest to market, most effective method of delivery and most timely.

First, when you are out reselling short codes to a business, it is significant for them to understand the importance of building databases and the marketability a short code possesses. Think about it, how easy is it to remember to text “Hutson” to “72727” when you see it on print pieces, or even hear it being broadcasted over the radio. Several other forms of text marketing are far more complicated and harder for a client to retain, thus effecting the growth of your database.

Second, short codes are hands town the most effective and timely method of sending SMS promotions. Several other gateways have limitations as to how many messages can be send hour by hour (Long-Codes) or have deliverability rates ranging from 30-50% (SMTP) and even those messages that deliver may not get there in a timely fashion. While reselling short codes, you are capable of driving a customer’s behavior by sending them timely messages. With an open read rate of 95% within the first 5 minutes of sending an SMS promotion, you can send out promotions 30 minutes before the lunch rush, or the day of a big event and feel secure knowing all your subscribers got the promotion you wanted them to receive.

So as one can see, short code messaging is the only route to go if you want to succeed in this industry and make the most amount of money possible.

For more information check out our site: http://www.avidmobile.com/aggregators/shared-shortcodes/

Why AvidMobile is Your Choice for a Short Code Marketing Reseller

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In the emerging world of SMS marketing and taking your business to new frontiers, there are a lot of new names … and a lot that will be forgotten soon.

The nature of any market development has followed this pattern since modernization. But there are a number of reasons that AvidMobile should be your choice as your Short Code marketing reseller, and it’s more than just dedicated support, real world marketing experience, and the best technology. It’s because we’ve been right where you are now … yes, you, reading this blog post. And we know what works, and what doesn’t. And we’re here for the long haul.

Our Short Code Marketing team has dedicated, protected short codes on a limited number of clients, which provides value two-fold. One, it enables us to defray the high cost and hassle of establishing one’s own short code, only to use a fraction of its capability. And two, it gives you an experienced team watching technical issues and compliance like a hawk. Such peace of mind of uptime and carrier communication can only be obtained through experience, and we are willing to put that to work for you.

Have you considered the possibilities of your short code? The team at AvidMobile has, and would love to tell you about exciting ways we’ve found to succeed in an emerging market with a potentially limitless upside. This world is yours for the taking, you just have to reach around … to us.

So why wait? Our account managers will be happy to talk to you not just about offering you a product, but how you can build your business to succeed. Feel free to look around if you like. I think you’ll find that when it comes time to select a Short Code Marketing Reseller, you’ll come back to AvidMobile. And you’ll be more than happy that you did.

Should I Use a Dedicated or Shared Short Code?

Blog, Short Code Companies, Short Code Providers, Short Code Service, SMS Short Codes

In the world of text marketing there is one thing that is a constant. That is the short code. It could be 5 digits or it could be 6 digits but regardless of the length, its an important part of the process.  Now the question becomes…should I get my own dedicated code or use a shared short code? Lets take a look at some of the differences and benefits of each.

Lets start with a dedicated short code. Typically you will find that the sort of businesses that are utilizing a dedicated short code are fortune 100 and 500 companies. The reasons for this are two fold. The main reason is because they can afford it. The cost to set up and provision your own dedicated short is expansive. Typically the cost to set up a dedicated short code is about seven to ten thousand dollars and that’s before you can even use the dedicated code because it takes typically at least 3 months to get it provisioned. Then about twelve thousand dollars a year to maintain. The benefit to this however is great. These companies don’t have take the risk that someone else using the short code may make a mistake and do something to get the code shut down by a carrier. In addition they will want to run a variety of campaigns, spread over a large amount of  territories and specific keywords may be crucial to these campaigns. As a rule of thumb, the more people using a code in the shared code scenario, the fewer the premium keyword availability will be.

Now lets take a look at the benefits of using a shared short code. The major benefit is that is much more cost and time effective. By essentially leasing a code from a Tier 1 provider you eliminate the high cost of establishing your own short code and can literally be using the shared code the the same day. Of course there are some risks involved with sharing a code with a pool of other companies, but your major providers do a very good job of regulating these risks according to the CTIA’s guideline of standards.

Should I Use a Dedicated or Shared Short Code? In conclusion, if you are looking to start your own mobile marketing company from the ground up, or just looking to use mobile marketing for your business, then there are plenty of shared code solutions for you out there. Leave the dedicated codes for the fortune companies…for now. You can read more about shared codes here.

Short Code to Long Success – What it is and how to use it

Blog, Short Code Companies, Short Code Providers, Short Code Service, SMS Short Codes

So you’ve gotten to this point of your SMS business, and you’re going through your checklist to figure out what you may have overlooked. One item you may want to take a second gander at … your short code! The four or five digit code that you use to identify your SMS business could have a significant factor in how your business is identified, received, or even something as technical and dry as how well your campaigns will perform in getting to your customers when the messages were sent … you know, important stuff!

You’ve undoubtedly considered being on your own short code at this point, and AvidMobile can absolutely meet your needs, but there may be some considerations here as well. Am I sinking a lot of my business’ operating expenses into an expensive perk that I don’t need, that would be better spent growing my base? Or am I prepared for the technical challenges of going it alone? Most SMS businesses will only need a small fraction of what a shortcode can provide, even the largest startups. So if you’re a 10 billion dollar business with a large social media presence? Well, you probably have your own SMS short code already. But as you probably aren’t (and therefore probably don’t), it’s time to consider what being on a short code can mean for your bottom line and ease of mind – giving you more time to become that business you’ve always wanted to be.

We here at AvidMobile guard our shared short codes like a hawk, making sure that all of our clients meet strict standards of conduct and CITA compliance that won’t get you or your business in hot water … or worse, have the major wireless carriers refuse to carry your business at all! We don’t allow just any schmo from the Internet to upload a fraudulent list of contacts they purchased from the Internet and send them unsolicited or aggressive spam. Every client on one of our shared shortcode meets our strict level of compliance, which means peace of mind that your SMS platform will perform for you when you need it … and not find you on the wrong side of those same carriers.

Call AvidMobile today and let us tell you about your options, whether you’re a large company just looking to expand your marketing portfolio, or you’re a startup that’s soon to be large. We have options that will scale with you and offer the right service, the right short code, for the right price. And right when you need it.

Why Resell Short Codes?

Blog, Mobile Marketing Reseller, Short Code Providers, SMS Short Codes

When you talk about the subject of reselling short codes we first must ask…what is a short code? Short Codes are shortened telephone numbers used most commonly for the purpose of SMS of MMS messages. Typically there are 2 kind of short codes, dialing and messaging. For the purpose of this article we will be focusing on SMS short codes.

OK so now that we know what a short code is, lets talk about why you would resell short codes.  The main purpose of an SMS short code is to be able to provide a shorter number than a nine digit number for  the purpose of text marketing.  If you want to be a text marketing provider than you have to have a short code to be successful. Now if you wanted to go out and get your own short code to use then you would have to spend thousands of dollars and wait about 3 months before you could even have a code to use. Once you have that, then you have to work with an aggregator to connect the code to the carriers and once you have that, then you need an application provider to be able to create the type of text marketing campaigns commonly used with short codes. For this reason, the practice of reselling short codes has become very common.

That brings us to the reason why you would resell a short code. There are many companies out there who have capitalized on the difficulty of procuring a short code to start a SMS marketing company. These companies have went out and done the hard part for you by securing the short code, developing relationships with aggregators and providing the technology application. Now they can just turn around and resell the short code access and technology to you in the form of a license to use their short code and technology platform.

Its a win win situation! Visit https://www.avidmobile.com/ for more info on becoming a reseller of short codes and text marketing services.

Short Codes, The Only Successful Way To Do SMS Marketing

Blog, SMS Short Codes

In today’s SMS industry, there are a variety of ways to both build databases and deliver your text message promotions to an end user. However with all of the options available, comes a list of gimmicks that may not necessarily work and will likely result in low delivery rates and struggles to build a list of permissible customers you can market to.

First let me start off by asking you a question. When you look at a piece of promotional material, what are you going to remember first; text “pizza” to “72727” OR text “pizza” to “8165367345?” In this industry, the simpler your promotion the easier it is for a customer to retain, resulting in higher opt in rates. What I just mentioned is referred to as a long code. Compared to SMS Short Codes, they are much more difficult to promote. Additionally, they limit how many messages you can send out minute by minute.

Another form of marketing used is referred to as SMTP messaging. Does anyone remember those old bulky Nokia phones from roughly 1998? Do you remember sending a picture to a friend? Those messages may get their immediately, may get their 6 hours later, they may never arrive all together. With SMS Short Codes you do not run this risk. When you send out a promotion, you have a 95% open read rate within the first 5 minutes of the promotion going out. Also, when you utilize SMTP, it has a double opt in process where it asks members if they want to receive just the present promotion, or receive all future promotions. When you text into a short code, you are a part of the database until you opt out.

As this industry continues to grow and expand, different tricks will come up that seem outrageously beneficial. However, short code messaging will hands down remain the most consistent and reliable. If you want to give yourself the best chance to make the most amount of money possible in this industry, there is no other choice worth making.

ISO: Short Code Marketing Reseller

Blog, Mobile Marketing Reseller, SMS Reseller, SMS Reseller Canada, SMS Short Codes, Text Marketing Reseller, White Label Mobile Marketing Reseller

With the economy making it hard for once thriving businesses to produce the profits they were 10 years ago, many business owners have really opened their mind to different avenues for driving business through their registers.  Many owners are adopting websites for the first time, developing mobile sites and apps, and utilizing SMS messaging in their marketing campaigns. The problem many of them have is finding a reputable, resourceful, and knowledgeable Short Code Marketing Reseller that can roll out an SMS initiative, The Right Way.

We’ve seen it a million times- This new end-all-be-all solution to helping businesses grow, the solution you’ve been praying for, the chance to get your business back on track!  The one thing that causes so many of those start-ups to fail is that they are not teaching how to use the product, just the product itself.  Business owners need to partner up with a Short Code Marketing Reseller that can not only provide the SMS platform and technology to them, but can TEACH them how to implement and manage the campaign, utilizing every available resource to make the endeavor as productive as possible.

Every one of Avidmobile’s Short Code Marketing Resellers  are given access to our Reseller Backoffice, in which there is a plethora of knowledge and guidance at your disposal 24/7. Powerpoints that can be branded for your own presentations, access to our CEO Rob Clifton’s webinars, and recorded presentations from us to other Fortune 100 C-level executives so that you can see how we present the package when brought to market for different business models.

Our Short Code Marketing Resellers also have one Ace-in-the-Hole that no other resellers have. US! We have actually gone out and sold this product, implemented it into 2,000+ restaurants and retail establishments, and seen first hand what works and what produces results. We cut our teeth doing EXACTLY what our resellers are doing. We KNOW what works, and we TEACH our Short Code Marketing Resellers how to make gains and move the register for their clients.

Hundreds of Thousands of businesses will be hitting the Internet, browsing business journals,  and patrolling  trade shows over the next few years looking for a way to get a leg up on the competition. They need a way to stay top of mind with their customers, ways to drive business down aisles that not enough customers travel down, and also make sure that when people are searching for their business, they are easily found and not lost in cyberspace.  They are In search of a Short Code Marketing Reseller. Call us today at 877-511-6624  , get in the game, and be the change that your clients needed.

Text-Message Short Code

Blog, Short Code Companies, Short Code Providers, Short Code Service, SMS Short Codes

A text message short code is a shortened phone number used in automated text messaging and if used properly, can be a highly effective means to connect with consumers and communicate a short-and-sweet message.  Text Message Short Codes are easy to remember and they are compatible across all participating carriers.  Text Message Short Codes are either five-digit or six-digit numbers and can be leased by anyone interested in interacting with over 200 million wireless consumers.

The American Red Cross is the best-known short code success story as of today, it has raised millions of dollars for disaster relief simply by asking citizens to text a keyword to its short code, 90999.  But others are right behind them because of the popularity and the high success rate of text message short code advertising.

Some retailers using text messaging for marketing purposes use short codes in favor of opt-in lists, similar to e-mail marketing lists but know that the overall redemption rates are much higher with text message short code advertising.  Retailers will collect mobile phone numbers of existing customers in stores and potential customers through sexy sophisticated campaigns to get the consumer to pull their cell phone out and opt in to receive special offers or promotions.  Once they build this opt in list, the Retailer can now direct market to these individuals to get them back into the stores to shop in different isles or frequent the store more often.  Text Message Short code marketing also builds a path to consumers who may never have shopped with a retailer before (potential customer)  as they are responding, for example, to a short code in an ad in a magazine as opposed to giving their mobile phone number to a clerk at a store counter.

The Common Short Code Administration, operated by CTIA-The Wireless Association aims to make it easy for marketers to get into short code text marketing.

To obtain a text message short code, a person can visit USShortCodes.com, the administration’s web site that contains a vast amount of information on text messaging. There the retailer can set up an account that includes the company name and address, and how it will pay the short code fees. The person must choose between a random number, which costs $500 a month, or a vanity number, $1,000 a month and typically a 3-4K upfront investment. A vanity number could, for example, spell out the name of the retailer, such as 74663, the numbers that correspond on a telephone keypad to the letters “phone,” or be a group of numbers that are easy to remember, such as 72727.

The other option in obtaining  a text message short code to use for a business is to go through a Tier 1 Provider.  These Tier 1 providers offer there clients an option of using a shared text message short code where they are sharing the code with other merchants.  Costs are drastically cut when using this type of code and can be just as effective.

Today there are more than 4,200 registered short codes—40% are vanity numbers, 60% are randomly generated. CTIA says at any given time businesses typically operate three or four campaigns on one short code, for a total of 12,000 to 16,000 campaigns occurring at any time in the U.S.

A short code text message campaign can be an effective way to reach customers, especially when cross marketing with other forms of marketing, such as print, radio and TV. Everyone has a mobile phone, and if you want to reach someone quickly, mobile marketing is the best way!