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Sending SMS with Url’s is Patented! Protect yourself!

Blog, Bulk SMS Providers, Canada Mobile Marketing, Mobile Advertising Companies, Mobile Advertising Platform, Mobile Marketing Canada, Mobile Marketing Companies, Mobile Marketing Platform, Mobile Marketing Services, Mobile Text Marketing, Text Messaging Services

SMS with Url’s is Patented!-Most businesses are completely unaware that sending SMS with Url’s is patented. And not all SMS providers have acquired a license to protect their business from a lawsuit. The company Helferich Patent Licensing LLC owned by Richard Helferich has been on a rampage with lawsuits for more than a year. Many suits have been settled in the amount of $750,000 plus a $0.025 charge for each text message sent both in the past and present. For companies who jumped on the mobile marketing bandwagon early, these charges can be significant.
It is not just technology companies that are the subject of mobile-related patent infringement lawsuits. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such lawsuits. Companies such as New York Times, CBS, Best Buy, the NBA and more have been named in lawsuits. These suits against marketers are significant, especially since they appear to be multiplying.
Some companies under litigation chose to settle vs. undergoing a long and expensive litigation. Helferich’s lawsuit is pretty straightforward; they offer to settle for $750,000 which will give them the appropriate license required. According to the post more than 100 companies have taken the deal. A small list of these companies includes: 7-Eleven, Anheuser Busch, Ace Hardware, Adidas/Reebok, Domino’s Pizza and Best Buy. Those that are choosing to fight are not faring well as the courts are upholding in favor of Helferich.
For these large corporations the cost can be absorbed and they will move on without much impact overall on the business. But for small and medium sized businesses this could completely destroy them.
Don’t miss out on the massive mobile audience and protect your company from potential litigation. If you are deciding on a mobile SMS provider or are running mobile campaigns, be sure to check with your text message provider to see if they have acquired the appropriate license. If not, you don’t have to turn off your mobile marketing program. Just give us a call, and we’ll walk you through a free demo. We can quickly set you up and import your current subscriber list.

3 Must-Ask Questions For A Text Message Provider

Blog, Mobile Text Marketing, SMS Gateway Provider, Text Messaging Services

avid short code marketing header 3 Must Ask Questions For A Text Message Provider AvidMobile

If you’re in the process of looking for a text message provider, you’ve probably noticed that it can be pretty confusing to sort through the data and compare plans. It seems like every provider has a different structure, making it hard to compare apples to apples. (Trust us… that’s not by accident!) AvidMobile strives to make our pricing as transparent as humanly possible. Even so, you’ll probably want to get a few people on the phone and ask the serious questions before choosing your business partner. Here are 3 must-ask questions, in our opinion.

How Much Will It Cost Me To Send 1 Message?

Prices vary A LOT. So it’s important that you are able to break down the cost to basics. Some SMS providers use a credit-based system, where you agree to purchase a number of credits that translate to a tiered pricing structure. This is usually the case if you’re sending worldwide. For example, it might cost you 1 credit to send to the US and 2 credits to send to Germany. Other providers might charge you an SMS-based model, which means that all texts cost the same and you choose a flat rate based on how many messages you will send.

What Other Fees Will I Have To Pay, Besides The Per-Message Charge?

In this industry, if it sounds too good to be true — IT IS! Some SMS providers will post really, really low prices… only to sneak hidden fees into your final bill. (Anyone who has paid a Cable TV bill before knows what we’re talking about here!) Are there monthly charges? Are there fees for setup? Are there annual renewal fees? Are there fees if you need to upgrade to a new plan or cancel your service before the year’s end? These are all things you need to know! (PS. There are no setup or hidden fees with us!)

Are There Any Minimum Purchase Requirements?

Some gateway providers ask that you buy at least 1,000 credits. This type of SMS marketing can be a risky venture if you’re not sure how successful your campaigns will be. We recommend that all beginners start off with a flexible plan that allows you to start small and scale up when you need to. Here at AvidMobile, we pride ourselves in adaptability. Only buy what you need! Run your enterprise “lean and mean!”

Call 1-888-511-MOBI or email us for details on using AvidMobile as a text message provider.

PS. Give our online text message campaign software a try with this demo!

 

Text Marketing Business Niche: Supermarkets

Blog, Mobile Coupons, Mobile Text Marketing, Text Messaging Services

avid header5 Text Marketing Business Niche: Supermarkets AvidMobile

Grocery shopping is a great fit for mobile “because it enables consumers to always have a shopping list and coupons handy on their smartphones,” according to Mobile Commerce Daily. Initially, supermarket chains were hesitant to adopt this new technology, but there are signs that widespread adoption is just around the corner.

How Fast Is The Text Marketing Business Growing?

“There’s been huge growth this year in grocery retailers building a mobile presence for the first time,” said Rebecca Roose, senior product marketing manager at MyWebGrocer. “We noticed a big spike in Q1 2012 – there’s been a 110 percent increase in grocery retailers with a mobile presence year-to-date over 2011, and that’s just in the past six months.”

What Are The Advantages of Text Marketing For Grocers?

Grocery retailers who have adopted text marketing find they are building stronger loyalty ties with consumers and are enjoying the benefit of increased sales. Mobile shoppers spend 68 percent more than traditional in-store shoppers, says Ms. Roose. She added that mobile shoppers tend to build lists on their phones that are based on sale items. In other words, “They’re not going to shop anywhere else.”

Mobile technology allows for supermarkets to personalize offers based on purchase history. For example, Stop & Shop locations in the Northeast offer a mobile shopping app called “Scan It!” that combines mobile self-scan and bag, express check-out and personalized coupons. Brookshire’s offers personalized rewards for shoppers who engage with their shopping app or mobile website.

Advanced features for text marketing include:

  • The ability to send instant coupons in real-time
  • In-store navigation and store finder
  • Mobile circulars
  • Shopping list building capability
  • Mobile deli ordering

Challenges of Mobile Marketing for Grocery Retailers

“It’s not enough to have a few QR Codes throughout the store or to develop a mobile app,” cautions Joy Liuzzo of WaveCollapse consulting firm. “The supermarkets need to plot out how mobile will flow through all their current touch points. Getting the integration right will give supermarkets one of their biggest opportunities – repeat and loyal shoppers.”

Here at AvidMobile, we strive to make the whole text marketing business process from strategizing to implementation as painless as possible. We have a number of mobile marketing consultants on hand to help you develop your mobile program. We also provide the software and technology that makes text marketing possible. Our database has over 40 hours of tutorials and advanced lessons in mobile marketing to ensure that you, not only create a mobile strategy, but you reap the endless rewards of a well-executed mobile marketing strategy.

app Text Marketing Business Niche: Supermarkets AvidMobile

Check  out our live text marketing business webinar or contact us at 1-877-511-MOBI!

AvidMobile Text Marketing Business News

Blog, Mobile Advertising Platform, Mobile Coupons, Mobile Text Marketing, Text Marketing Reseller, Text Messaging Services

am AvidMobile Text Marketing Business News AvidMobile

Every once in a while, your friends at Avid Mobile have some text marketing business news we’d like to share with you. Keeping you abreast of our latest happenings will help you see why we’re the top provider of mobile marketing technology, training, and services. Whether you’ve been our customer for years or you’ve just discovered our website for the first time, we want you to know and love us!

New Mobile Coupon Module Released May 14th!

Mobile coupons are all the rage these days, so your text marketing business simply must have an easy way of creating and sharing them with subscribers. Our new mobile coupon module makes it easier than ever to generate a unique coupon that is fully integrated with your online e-commerce store and/or retail locations. Mobile coupons are inexpensive, instantaneous, and able to be shared across channels to maximize the exposure of your ad campaigns. Best of all, you’ll be able to analyze, track and optimize your coupons in real time.

Get Not One — But Two – Short Codes With Avid Mobile!

Did we ever tell you that we provide TWO short codes to all of our resellers in the United States? That means you can count on us to have no down-time! Sometimes catastrophes happen, but that doesn’t mean your entire promotion has to collapse. If there were any issues with a code — say, if someone started spamming — there would be a back-up code live and ready to go, so you wouldn’t have to worry about a thing. Having two codes also means that you can check for your desired keywords on the other code if they are not available on one.

Avid Mobile Reaches Out To Real Estate Agents…

Avid Mobile understands that real estate agents need a mobile marketing strategy to better serve their clients. That’s why we’re offering special services for the industry. We’ll provide in-depth training to show you how to use our technology to automate new listing notifications, send out mobile coupons, link clients to your newsletters, send out real-time announcements, conduct surveys, and track subscriber statistics.

Avid Mobile Support Surpasses Industry Standards!

Perhaps the most exciting news from your favorite text message advertising provider is that we’ve bulked up our customer support team. We are now the ONLY company offering 1-on-1 SALES training! Many companies will offer tech training so you understand how to use their text message marketing software, but they won’t show you how to create effective campaigns that translate into more sales to help your bottom line. We do!

coupons loyalty merchant services 243x300 AvidMobile Text Marketing Business News AvidMobile

Thanks for taking this time to keep up with Avid Mobile news. We’re always looking for ways to better serve our valued clients, so shoot us an email with comments, questions or suggestions. If you’re new to our site, feel free to contact Avid Mobile to learn more about our mobile marketing platform. 

Sincerely,

Rob Clifton

CEO – President

 

Text Message Marketing Software – Call 877-511-MOBI!

Blog, Mobile Advertising Platform, Mobile Text Marketing, SMS Marketing Software, Text Messaging Services

avid header5 Text Message Marketing Software Call 877 511 MOBI! AvidMobile

Text message marketing is a burgeoning industry and continues to be one of the fastest growing trends in 2012. Businesses big and small are looking to expand their marketing campaigns to mobile devices to better reach their busy, on-the-go customers. There is always new research that emerges to show us that, indeed, marketing with text messages is the way of the future.

The 2012 Channel Preference Survey found that:

– 68 percent of online consumers use text messaging at least weekly.

– 16 percent have made a purchase after receiving a text marketing message.

– 25 percent prefer text messaging over all other channels for real-time travel alerts.

– 9 percent of consumers ages 25-34 prefer text marketing over all other channels for delivery of event tickets.

A Recent TextMarketer Survey found that:

– Businesses are getting an average response rate of 29 percent from their SMS messages.

– The five industries that use text marketing the most are: Recruitment, Software, Marketing, Retail, and Financial Services.

– Mobile U.S. ad revenue is expected to grow from $3.3 billion in 2011 to $20.6 billion in 2015.

– 45 percent of customers notice all mobile advertising.

Mobile Marketing Tips

While the statistics we’re seeing are very encouraging, there is a right way and a wrong way to approach this engaging new medium.

  • Keep the message simple. Just present your offer and tell customers what action they need to take to get the deal!
  • Avoid hype, lingo and sales-speak. You want your offer to sound genuine and nothing like spam!
  • Offer immediate value. Give people something they can use right away — before they forget about it!
  • Brand each message. There’s nothing worse than a message from God-knows-who! Let them know it’s you.
  • Make your mobile club special. Deliver information and coupons consumers can’t get anywhere else in store or online.

Are you looking for text message marketing software? Call AvidMobile to learn more about our user-friendly platform!

It’s easy to get started with a mobile marketing campaign once you have the right tools! Most companies sign up with a mobile service provider who covers the technology side of things, allowing marketers access to campaign-generating software. The best companies charge a monthly access fee, but do not charge annual renewal rates or other nickel-and-dime fees. Typically, companies can receive training on how to craft text campaigns, as well as back-end support and educational materials to help them get the ball rolling. Free trials are a great way to test-drive text message marketing software before you buy it, so visit www.avidmobile.com/trial-sign-up to give ours a whirl.

avid logo Text Message Marketing Software Call 877 511 MOBI! AvidMobile

 

Text Provider: Do You Need One ASAP?

Blog, Mobile Text Marketing, Text Marketing Reseller, Text Message Reseller, Text Messaging Services

Avid Logo Text Provider: Do You Need One ASAP? AvidMobile

You will need a text provider if you want to capitalize off the fastest-growing media channel today! Despite the recession, 86 percent of companies have spent money on mobile ads since 2008. According to IAB Research, 73 percent of market analysts are positive that mobile marketing will be an enduring trend for at least the next five years and that the 3 billion phones sold so far makes mobile the most widely-used technology on the planet. In the US, 92 percent of adults have a cellular line, says Nielsen Mobile, and 96 percent of those subscribers can receive a text message… so you’d be crazy to miss out on that tremendous base of prospects!

speed of text Text Provider: Do You Need One ASAP? AvidMobile

There are many ways for companies to use text marketing.

Just think of all you can do for your corporate clients! You can…

  • Send out text reminders about promotions
  • Share company news
  • Deliver coupons in real-time
  • Build relationships with prospects
  • Run surveys and contests
  • Send video or multimedia messages
  • Reinforce existing campaigns with original content

Once you have access to AvidMobile’s technology, you will need to build a subscriber list.

The key component of your text strategy will be building an opt-in subscriber list. As your text provider, we are there to help you every step of the way! We recommend three ways to build a list. One is by having consumers text a keyword to a five-digit code (usually in exchange for a coupon or other free incentive offer). Another way is by having consumers sign a paper authorization that they will agree to receive mobile messages from the brand. A third way is by having a consumer type their mobile number into an online form. You can build your database through real world promos, point of sale and the internet (including your website, social media and email).

How Does A White Label Service Work?

  • You pay us a monthly fee for the use of our system.
  • You set your own prices and make your own marketing packages.
  • You determine the frequency of the messaging.
  • We deliver all messages at the times scheduled by you.
  • We provide back-end customer service and support.
  • We offer educational and training materials to help you become better at what you do.

With 95% of all text messages read within 5 minutes of delivery and a 97% read-rate, you really can’t go wrong! Enjoy call-to-action rates of 9 percent or much, much higher! Learn more about our SMS white label text provider services by attending our FREE webinar. Sign up Today! http://www.avidmobile.com/webinar

 

Text Message Reseller Tip: Don’t Lose Your Business By Following The Mistakes Of Others!

Blog, Mobile Marketing Reseller, Mobile Marketing Services, Mobile Marketing White Label, Private Label SMS, SMS Gateway Provider, SMS Providers, SMS Reseller, SMS Reseller Canada, Text Message Reseller, Text Messaging Services, White Label Mobile Marketing Reseller
avid header4 Text Message Reseller Tip: Don’t Lose Your Business By Following The Mistakes Of Others! AvidMobile

http://www.avidmobile.com/trial-sign-up

AvidMobile is a text message reseller service provider that promises NO OUTAGES. Call 1-888-511-MOBI to learn more.

No one wants to talk about it, but the reality is that your text reseller business is at the mercy of other mobile marketing resellers if you are on a shared short-code, as many white label mobile marketing companies are today.  In fact, you are somewhat at risk if you are on just one aggregator, as they go down from time to time — leaving your code out of service for periods of time.

Naturally, You Want No Outages.

text message reseller Text Message Reseller Tip: Don’t Lose Your Business By Following The Mistakes Of Others! AvidMobileWhat happens when you are 6 months into selling mobile marketing services and have built up 50 good paying accounts?  The residual revenue from offering mobile marketing services is paying your bills and you are on the verge of busting out and really making some money with some big deals pending.  Then, all of the sudden, another text reseller on your Application Provider’s platform uploads 20,000 phone numbers and blasts out Spam messages.  Let’s say just one carrier gets a complaint and, all of the sudden, you are out for weeks at a time on AT&T or Verizon (1/3 of the market).  This has happened – not only with our competition — but with companies that are now out of business.   Your clients will lose faith as the complaints from their customers pile up quickly.

How would losing 40 of your clients inside two weeks (because of someone else’s mistake) feel, when you had worked so hard to get to this point?

This won’t happen with AvidMobile.

We supply every text message reseller with two shortcodes on different aggregators, so in the off-chance that someone does do something that causes a ruckus with the carriers, your business is safe with us.  You simply flip them to a new code in minutes and their program stays live!

What is that kind of insurance worth to you and your private labeled organization?

text message reseller 2 Text Message Reseller Tip: Don’t Lose Your Business By Following The Mistakes Of Others! AvidMobile

Get a FREE demo account of the Reseller platform and try it.  http://avidmobile.com

How Easy Is It To Become A Text Message Marketing Reseller?

Blog, Mobile Marketing Reseller, Portfolio, SMS Reseller, SMS Reseller Canada, Text Marketing Reseller, Text Message Reseller, Text Messaging Services

As you may have heard, text message marketing is extremely popular in Europe and Asia, but is just starting to pick up speed here in North America. Given that millions of people worldwide use text messages on a daily basis, it’s not rocket science to say that an enormous marketing opportunity exists here. You might think that it’s an expensive business to develop a text marketing system… and it is. However, the good news is that anyone can become a text message marketing reseller and capitalize on this growing trend.

What Does A Text Message Marketing Reseller Do?

text How Easy Is It To Become A Text Message Marketing Reseller? AvidMobileA text message marketing reseller basically acts as a marketer for small and medium sized businesses who outsource some or all of their marketing tasks. A reseller may be a marketer already or just a person looking to earn supplemental income and run an easy online business. Text message marketing applies to any business industry, including…

    • Auto Dealers
    • Bars
    • Bakeries
    • Charities
    • Coffee Shop
    • Film Companies
    • Government Agencies
    • Health Clubs
    • Media Companies (Radio/TV)
    • Political Campaigns
    • Record Labels
    • Restaurants
    • Retail Stores
    • Social Groups
    • Sports Teams
    • Video Rental Stores
    • Universities

Basically, you would set up a text message marketing reseller website and prospects would contact you to set up a promotion for them. Our company, AvidMobile, has created an easy-to-use platform for creating and implementing text marketing campaigns, so you would simply pay us a small fee to use our system and you are free to market the service as your own! Meanwhile, we handle all the security, maintenance and any technical aspects. In some cases, you will help your clients come up with a creative text message. In other cases, clients come to you with an idea in mind and they just need your help to implement it. As a white label text message marketing reseller, you are free to charge your clients whatever you want.

Text Message Marketing Reseller Benefits For Clients

Marketing your services will be easy, since there are many selling points. SMS open rates are well over 20 percent. Some SMS campaigns have even received a 95 percent open rate, which is astronomical! Mobile messages are quickly eclipsing email marketing as the most exciting advertising trend.

Text Message Marketing Reseller Program Benefits:

When you work with AvidMobile, you will receive a fully customized interface displaying your brand logo. The management panel is user-friendly and easy to learn. You can also access the web-based interface from any computer that is connected to the Internet. Like we mentioned, you are free to set your own pricing. Our fully-integrated interface lets you monitor statistics for your clients, including the number of keywords, credits, account status, incoming messages and outgoing messages.

Unlike other businesses, the text message marketing reseller opportunity is a very quick start-up business with practically no overhead expenses, aside from the small fee you pay us to use our technology. Wouldn’t it be great to have recurring revenue coming in? Even if you have no experience in marketing, you can learn the ropes and access our proven marketing system to ensure your business’s profitability. We are here to support you every step of the way!

avid log How Easy Is It To Become A Text Message Marketing Reseller? AvidMobile

  • Download a FREE Whitepaper on the 4 Main Variables in White Label providers, Plus a Bonus Section on the 3 Mistakes that will bring down your Mobile Enterprise! DOWNLOAD NOW FOR FREE

  • Looking for a potential White Label Partner? Learn more about our SMS white label services by attending our FREE webinar. Sign up Today! http://www.avidmobile.com/webinar

How Can Short Code Services Help Your Clients?

Blog, Mobile Marketing Platform, Mobile Marketing Services, Mobile Marketing White Label, Mobile Text Marketing, Short Code Companies, Short Code Providers, Short Code Service, SMS Platform, SMS Providers, SMS Short Codes, Text Messaging Services

Here at AvidMobile, we’re always on the look out for innovative ways that marketers for top companies are using short code services to drive sales and “wow” consumers. The holiday season is a great time to offer your clients short code services that will make their Christmas promotions much more effective. As you know, mobile reaches consumers where they are most ready to buy — at a neighboring store, just before they leave the house to do their shopping, or on their lunch break at work. Recently, we learned about a neat promotion run by Red Box this winter.

Continue Reading →

Mobile Websites Enhance Campaigns

Blog, Mobile Marketing Platform, Mobile Website Development, SMS Mobile Marketing, SMS Platform, Text Messaging Services

sma 300x98 Mobile Websites Enhance Campaigns AvidMobileMobile Marketing resellers and SMS white-labels are cleaning up with AvidMobile’s mobile site and web-app builder.  The mobile website builder that automatically creates a short url (bit.ly) that can be inserted into any and all text-message marketing campaigns really adds value to whatever promotion is being created and deployed.  A retailer, restaurant, realtor, or any business can deploy a keyword and add in a short url to the instant text response.  When the text-message comes back to the phone of the recipient, they click the short url and are instantly taken to a full mobile website that might include a map, menu, pictures, video, or additional content informing the customer of specials and information.

This mobile site can be added to the desktop of any smartphone and automatically creates an icon of the business, thus giving them an app like experience at an affordable price.  The retailer can login to the platform and change the content of their mobile site, updating their specials, pictures, and information easily every day if they wish.  Their customers can simply click on the icon on their smartphone and check out the updated content which creates great branding, top of mind awareness, and additional transactions throughout the year.

SMS resellers and white-labels are adding this feature on to mobile marketing accounts they sell for prices ranging between $19 -$50 per month per client.  This kind of additional revenue they produce with each account can really add up over time.  50 accounts adding $25 per month equates to a monthly increase in top-line revenue for any mobile marketing business of over $1,250 per month.  Since the mobile website and app builder is built into the AvidMobile mobile marketing platform and is free to the SMS resellers and white-label businesses, they are really increasing their monthly revenues.

Rob Clifton

CEO – President