Today, a marketing company must add the mobile advertising platform to its repertoire if it wants to remain competitive. Over the last few years in particular, text messaging services have really resonated with businesses who are learning how to build subscriber lists and engage mobile phone users without invading their privacy or annoying them. It can be a delicate balance, but strategically delivered messages can be a valuable asset to a mobile customer, providing instant savings when and where the consumer needs it. That being said, your marketing company has many different plans and programs to choose from. Here are the main considerations for your SMS gateway provider.
Revenues from mobile marketing Canada services are expected to reach an astounding $82 million in 2011. To put things in perspective, that’s a 93 PERCENT growth since 2010! Mobile marketing in Canada has grown like a monster this year, but the companies using the mobile marketing platform are being especially sensitive about what messages they send and to whom. Everyone is aware that there is such a thing as “too much of a good thing.” They don’t want to irk subscribers who may opt out of the promotions. With programs like AvidMobile’s mobile marketing Canada white label reseller, companies can use smart infrastructure to create different subscriber lists and customize message recipients.
AvidMobile Canadian Short-code launches for SMS White-Label Resellers
(EMAILWIRE.COM, September 24, 2011 ) Blue Springs , MO — Sending SMS messages (or text messages) in Canada just got easier and less expensive. AvidMibile has announced that it finished the provisioning of a more efficient Canadian short-code that it has been launched on the networks for SMS White label’s and their partners to begin marketing and campaigning strategies to Canadian businesses. It has been announced that the actual French conversion to the platform is still in the planning stages, however, they are optimistic about its potential.
SMS In Canada VS. The United States
SMS messaging in Canada varies from that of the United States in the fact that in Canada only 136 characters can be included in a text message’s short-code versus the 160 characters per text message in the United States. Canadian pricing for mobile services is also more expensive than their US counterparts, mainly because Canadian carriers charge more for MO (mobile orginated) and MT (mobile terminated) messages. This being said, the white label of AvidMobile, Canada Mobile Marketing services still costs far less than their competitors.
CEO Speaks Of New Launch
Rob Clifton, CEO of AvidMobile said about the new launch, “Since mobile subscribers that engage in SMS campaigns skew really high to owning a smartphone, the AvidMobile mobile website and app builder is a “must have” feature for any SMS reseller in the market.” He also added, “Although SMS has minor differences in Canada than in the states, the appetite for mobile marketing and SMS programs is verocious!”
AvidMobile: The Future Of SMS In Canada
Keeping an eye on the future, AvidMobile will continue to launch new and improved technology applications in the mobile market using the windfall approach. The level of excitement within the company is great as AvidMobile’s partners to the north will gain a lot of text-messaging revenue.
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