Every group of people that are planning on hitting up the club, going to catch the game at the local pub, or wanting to see a live band or karaoke plan their evening with their mobile device. Whether they are texting their friends to coordinate their club wear “I’m wearing my Big Star’s with that cute tank I got at Guess”, or searching the mobile web with their phone looking for what bands or happy hour’s are located, the phone is central to driving revenue for bars and nightclubs when utilized correctly.
As easy as telling every customer that walks in the door to text in and download your mobile website/app, get a free appetizer or drink, or enter for a chance to win, each location can build databases every single night.
As these databases grow, timely messages can be scheduled out to them in the form of SMS, and drive increased frequency of transaction. By telling them the evening specials, reminding them to get their table now, or even sharing the bands that will be present over the weekend, have no doubt that these messages will be forwarded to their friends and plans will be made to attend.
One additional visit by a group of people typically pays for a month of the service itself.
By adding mobile keywords to your radio spots, flyers, mailers, car wraps, event marketing, and anything your business sponsors provides the opportunity to capture leads into a database. When someone hears your radio spot and texts in for that chance to win, free item, or to see your specials they instantly go into a database for future marketing.
When someone texts in that normally goes to your competition, and future marketing converts them to try you out, that is a new customer that will have a great lifetime value to your business.
Wanting to drive additional web traffic and more conversions? Get your mobile website going now and optimize every page so that when the locals are searching for where to go this evening, your mobile website appears towards the top of the rankings. When the potential customer clicks your site they get instant access to your specials, locations, band or event schedule, menu, and anything you want to populate on your mobile website. They also get an instant cue to download your App icon to their phone!