Hair and Tanning Salons, Massage parlors, nail shops, veterinary clinics, and other personal or pet care places have begun to utilize mobile marketing engagements for a variety of reasons:
As many of these places set appointments well into the future, the ability to schedule appointment reminders via text for the exact moment the business wants that reminder scheduled has plenty of advantages. From reducing paper, ink, and postage by not mailing reminders to giving the ability for the person to instantly reply to the text appointment reminder to reschedule are just a few of the reasons people are choosing text.
Text appointment reminders have been proven in many studies to reduce no-shows by as much as 5% and cost less money to send out than other types of reminder services or mailings.
As many of these types of businesses have face-to-face interaction with their customers, it is easy for them to build databases by having their customers text-in or type their number in a form on a tablet in venue. Now they send out messages once or twice a month to the database to help accomplish all sorts of goals, not the least of which is increased revenue.
Text might promote:
mCommerce - as these types of businesses are often prime targets for gift certificate purchases, they make the perfect mCommerce choice.
Mobile engagements are perfect when integrated with any marketing including events, print ads, radio, outdoor displays, door hangers, business cards, and literally anything that is put out into the public. When potential Salon customers see or hear the ads, they have the ability to instantly engage with their mobile device to get the instant coupon, to see the list of services, to schedule their appointment, to view locations, and more.
When the potential customers text in to receive the information they are saved into the database of the salon for future marketing. This strategy of marketing to this lead database is often described as mobile “lead-mining” and results in the least expensive cost of new customer acquisition.
Test out the appointment reminder today.