One of the more interesting trends in mobile marketing/engagement recently has been the trend for businesses looking to deploy mobile campaigns by building a database of mobile phone users and sending out an SMS to that database with mobile access that would work with any and all major operating systems.
In this one sentence there is a lot to take in from a philosophical standpoint; A mobile campaign that is going to be the most effective possible will reach the masses, not just a segment. We want the greatest distribution possible of our mobile engagement naturally, so what is the right protocol to have maximum results?
This is where a lot of people believe that the natural progression is to deploy SMS campaigns, enhanced with mobile web/app engagements, and later rolling out apps through the built-in distribution channel by sending out an SMS and saying, download our app today, click here (and providing the link to the app download).
Native Applications that you can download from iTunes or the Android Marketplace really come in two categories, those that work offline and those that are really just a framework that pulls in online content. (These really are no different most of the time from what can be done with a mobile website.)
With our in-house (Kansas City, Missouri) development team, AvidMobile can provide enterprise level native application development. Whether you want to sell an app to a client or get one for your own company, call us today with the full scope of what you are trying to accomplish and we will consult with you to put together an app that you can monetize!
Seeking an out-of-the-box app building program to resell or white label? Our mobile app builders allow you to provide incredible apps for customers in minutes with one of a kind sophistication that will add a residual revenue stream for you and your business.