Proximity notifications are one of the most commonly sought after and mis-understood of all mobile marketing capabilities today. Often potential clients and resellers themselves come to us starry eyed looking for the solution of marketing to the people that are closest to the business with a text-message or pop-up notification. This can be accomplished from inside the platform in a variety of ways from the out-of-the-box solutions to more custom deployments.
Want to discuss with someone about what might be your best option? Call today 1-877-511-MOBI
Here is a list of various methods of Proximity and Geo-Location services offered by AvidMobile:
AvidMobile provides location based services that allow for marketing to consumers based on where they are in the United States and Canada. Utilizing Cross Carrier access and device location (lat/long, street address, and geo-coding) a retailer can market exclusively to customers in the radius desired via SMS.
This service is not for the faint-of-heart and typically ROI can only be realized when a client is of scale because of set-up, look-up, and messaging costs associated with this type of program. Although many claim to offer these services, few actually ever produce any clients or can quote exact pricing to accommodate this enterprise level feature.
Other drawbacks besides the economics of this service include the fact that messaging still has to be permission based. This means that consumers must opt-in to a specific program with language explaining that their location will be looked up to determine messages in the future. This factor limits the use for some people as databases must be acquired through traditional means of gaining opt-ins and rewarding those that do.
The AvidMobile application features general location reporting of subscribers to any campaign both in downloadable and manageable databases and in graphical displays.
Many businesses prefer the more economical solution offered out-of-the-box with the AvidMobile application and can be equally as effective in driving increased sales. A series of techniques are deployed to get the right messages to the right consumers timely and are trained to all reseller (white label) partners in our extensive on-demand educational series located in the back-office.
Previous testing with various clients and demographics has yielded minimal results with this technology. Too many drawbacks exist in making this tool a valuable resource. Looking into this feature or companies to support it?
Call us today and we can discuss the failures and obstacles that make this tool meaningless to businesses in today’s landscape. 1-877-511-MOBI
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