Driving donations is and has always been a database model. Today every organization utilizes a combination of mailing home requests, passing the offering plate, sending emails, and hosting events. Tomorrow's organization utilizes a much quicker and efficient model of getting people to Text a keyword to a shortcode to build a database quickly. When someone texts in to the keyword associated with the organization, they receive a Text (SMS) response instantly back to their phone carrying a link to their mobile website.
The organization easily and quickly builds a databases during their events, services, through their broadcast media, and more. Many organizations also will have their potential donors fill out a short form via a handout or mailer that is then signed by the Donor authorizing the organization to send text messages to their phone. These numbers can easily be uploaded into the database for later requests for donations.
The key to the program is the ease of delivery of the mobile donation gateway. When the Potential Donor receives the text message response, or the text promotion sent to the database, no matter where they are they can easily click the link in the text message and are directed right to the mobile website of the organization.
When a potential donor selects the "donate now" page they are then taken to the donation page of the mobile site. Here they can input their information, credit/debit card number, and input the amount they want to donate. They then hit submit and their donation is automatically processed with a receipt sent to them via text and email confirming their donation. The funds are quickly batched directly into the non-profit's bank account directly minus the normal credit card and small transaction fees.
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