Email newsletter takes up 29% of the space in an email inbox. It takes more space than the e-cards sent by your grandparents, social alerts, receipts, and other transactional emails. However, the changes to email inboxes, like the Promotion tab in Gmail, make the newsletter less visible for your audience. Talented team of marketing designers […]

The first text message was sent in 1992. Can you remember back that far? We were just getting used to email and fax machines were still in every office. I’m personally ecstatic that our communication technologies have moved past the fax machine. As people adopt new communication channels, so must businesses. Your customers are using […]

Message marketing helps businesses and organizations to be more convenient and personable choices over their competitors. When it comes to business, message marketing creates a more convenient way for you to connect with customers and for your customers to connect to your business.  Message marketing provides effective business communication that helps with client and customer […]

Today is the best time to create a more personal marketing strategy. The digital marketing tactics in today’s era focus on customizing clients’ experiences to create valuable and meaningful interactions. If you’re looking for cost-effective, simple, and non-spammy ways to make your customers feel one of a kind, the easiest is the personalized or customized […]

Today, running a business can be done anywhere on earth and even from your phone. Despite the drastic improvement in mobile technology, most businesses and organizations today still depend on laptop and desktop computers for their day to day tasks. Even though a smartphone is a powerful tool, not all marketers realize that the phone […]

Experts predict that by the year 2025, the A2P market will be worth a massive $60.55 billion. However, lots of marketers are not investing enough in this technology. Big companies and big brands are spending a big chunk of their budgets on search engine optimization, e-mail automation, and other old-school marketing methods. This only shows […]

Advertising, sales promotion, and personal selling are some of the essential marketing approaches that are mostly used by most businesses. These methods are already tested and proven; however, they also have their limitations, primarily because of the business world’s changes over the past decade. Two of the most significant changes are the costs of communication […]

Over the past 25 years in the business, SMS has endured the test of time. But it asks for the question – ‘where to next for the most popular messaging platform in the world?’ Recently, SMS has played against instant messaging services like Facebook Messenger, WeChat, and WhatsApp. Nevertheless, the widespread SMS accessibility, as well […]

You’ve and your customers have been trained for years to give you their email addresses when they visit your website. It’s time to step up your game and get their mobile phone number. Getting your customer’s phone number gives you the opportunity to boost sales and develop brand awareness so let’s talk about how to […]