Looking for a short code provider? Look for these 3 things.
Are you about to start a text messaging campaign, but don’t know what to look for in a short code provider? Sit back and relax. We’ve got you covered. Before you opt for a short code provider consider what your mobile engagement goals are.
Ask yourself these questions:
- What are you trying to accomplish with SMS marketing?
- Are you aiming towards increasing your engagement objective?
- Are you hoping to increase your conversion rates?
- How can a short code provider help you achieve this?
Kick start your SMS marketing campaigns with a clear objective in mind. This combined with measurable insights will show you how well your text message marketing campaign is performing.
Why You Need A Quality Short Code Provider
One of the benefits of using a short code for business, is the ease of interaction between your business and its users. Using either a dedicated short code, random dedicated short code or a shared short code (more on this later) customer interaction with your brand is increased.
To do this, you want to ensure that your short code provider removes the delays and road blocks to the delivery of your marketing text messages. Secondly you also want to ensure that they have a proven track record of delivering messages to the right person at the right time.
Things To Look Out For In A Short Code Provider
Selecting a good SMS provider, like AvidMobile, is akin to selecting any other important business partner. You want to ensure that the price is right for you. You also will want to find out how much they charge per message. Don’t be afraid to ask questions! Ask if there is any discount if you send 100, 1,000, or 10,000 messages? Are there hidden costs? Are there any minimum purchase or usage requirements? These are questions any short code provider should be able to quickly answer.
However, you should not completely base your decisions on how high or low their prices are. Think about functionality, adherence to SMS best practices, and support for their customers.
Strict Adherence To Industry Standards
Ensure that your short code provider knows about SMS industry standards, and adheres strictly to them. Additionally you should learn the rules associated with the type of SMS your business will be sending, as any deviation could lead to your short code being suspended indefinitely.
Another key point to remember with a platform that offers all-in-one solutions for updating social media channels and sending text messages, is that when used improperly this novel solution could lead to serious spam issues. Besides that, your opt-out rates would increase dramatically. We recommend SMS and social media are treated as two separate marketing channels. Take time to use them right and find out how well they can work together for your business.
A knowledgeable support system
Don’t jump into business with a short code provider if you are not sure that they can render you full support for your short code campaigns. You can find this out by emailing them and/or asking them questions to know if deliveries are tracked. You should also find out if they offer a test or trial period. A providers support team should help you move forward, not confuse or slow you down.
Finally, asking lots of questions, doing some research and eventually giving the provider’s service a test run are the quick ways you can easily determine the right provider for your business. AvidMobile offers a free trial for all our SMS services. Click here and sign up for your trial account today.