Get the most from mobile marketing using these SMS best practices.
On a daily basis, AvidMobile provides their customers with SMS best practices advice to maximize their SMS marketing efforts. In the same fashion, SMS marketing is one of the most versatile marketing tools. On top of that, it can be used across a variety of industries. In addition, many marketers believe SMS marketing is one of the most underutilized mobile marketing tools. No matter what industry you work in we have listed five tips to maximize your SMS marketing efforts.
Five SMS best practices to get the most from your marketing efforts.
Create a unique value.
Think about your target audience, what excites them? Running creative contests, offering one time only promotions, and exclusive mobile coupons are great ways to get customers to opt in. Of course, with a little planning, businesses can create a unique value that will drive transactions and generate repeat customers. This is often one of the most overlooked SMS best practices. Don’t fall victim.
Follow the CTIA’s SMS best practices guidelines.
No one likes to receive marketing communications they did not sign up for. Not to mention unsolicited SMS marketing messages contradict SMS best practices. We frequently see businesses with lists of mobile numbers that they want to start marketing to. By taking the time to properly opt in the mobile numbers the business will save money. Furthermore, customers that opt in are serious customers and want to receive your marketing text messages. Take the time and focus on them.
Form a routine.
When it comes to scheduling SMS marketing messages the frequency varies depending on the industry. It doesn’t make sense for a fine dining restaurant to send out a blast every week. It would takeaway from the experience and exclusivity of the restaurant. Do your research. By understanding your customers’ purchasing habits you can build the formula that works for you.
Make sure to use cross-channel marketing.
Text marketing by itself is powerful but when combined with other marketing channels it will produce amazing results. Businesses that combine advertising, social media and mobile-friendly emails with SMS marketing are able to expand their reach and drive more revenue.
Track your results.
With any marketing effort, it is important to know what works, what didn’t work, and what you can do to improve. Of course, the same is true with SMS marketing. A quality mobile marketing application, like AvidMobile, provides you with right tools. At any rate start tracking messages, view mobile coupon redemption, and analyze other valuable SMS marketing metrics.
A few final thoughts on incorporating SMS best practices.
There are thousands of businesses out there that have not gotten started with SMS marketing. They are rapidly falling behind the competition. The truth is that consumers are mobile, and businesses with mobile marketing in place are actually reaching these consumers. Find out what mobile marketing can do for them. Incorporate a quality SMS marketing platform and these SMS best practices and watch your business grow. Sign up a free trial account with AvidMobile.