Consumers are using their mobile devices to search for text message discounts. With the rise of the smartphone, today’s consumer has more knowledge at their fingertips than ever before. In fact, when shopping brick and mortar stores consumers use their smartphones to research prices and find text message discounts. With this in mind, businesses are […]
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Mobile Coupons Growing 200 Percent Every Month
There were 230 million mobile coupon redemptions in 2011, which underscores the rising popularity of this mobile marketing niche. During the recession, deal-hunting has become the American Way. Studies indicate that 74 percent of consumers search online coupon sites on a weekly basis. About 55 percent of shoppers say coupons “heavily influence” how they’ll be shopping that […]