Three Ways to Succeed with Mobile Marketing
Businesses of all sizes have stated that they recognize the value of SMS marketing and are taking the steps to integrate these services. Here at AvidMobile, we’ve come to discover that many of these business are not fully utilizing the power of mobile. Month after month these businesses do not see the results their competitors are experiencing with mobile and seize all mobile’s efforts.
They couldn’t be doing this any more wrong. Mobile is a powerful marketing tool with a proven track record. There are thousands of businesses that use mobile to the fullest and are generating additional income to prove it. AvidMobile has compiled three ways to successfully utilize mobile marketing and drive additional revenue. The success is not predicated on any particular business, industry, or model.
One | Learn from the professionals.
Mobile is a new industry, and unlike email and other established marketing channels there are fewer industry specialists. For businesses unfamiliar with mobile marketing it can be overwhelming. Without an understanding of the industry it is difficult to grasp concepts and introduce new ideas. The industry is progressing, and those involved are becoming better educated on all things mobile marketing.
Just like any other marketing channel mobile marketing has established guidelines, principles, and tactics that work. Brands that partner with the right mobile marketing application provider gain access to this valuable information. The right training, access to real world examples, and interactive support make it possible for businesses to succeed with mobile marketing. When looking for a provider ask questions and gauge their understanding of mobile technology.
Two | Start out with the bells, add the whistles later.
Marketing minded individuals are creative and have a big picture in their head. They understand what they want to achieve with mobile marketing and set out full force to get there. With a basic understanding of mobile marketing these types do not understand the key pieces that must be in place to make their big picture complete. They quickly become frustrated and believe that mobile marketing doesn’t work. For those who are just getting started with mobile marketing you must start small and scale up.
SMS coupons, mobile websites, and native apps are wonderful tools, but take a look at your business. What does it need to be successful now? Set up a timeline with measurable milestones. When you achieve those move forward with your plan. With a solid foundation and understanding of mobile in place it is easier move forward and grasp the big picture
Three | Track your results and utilize the data.
With proper reporting and data analysis businesses can gain a proper understanding of their marketing efforts. Mobile marketing is a tool to help generate awareness, sales, and additional revenue for the brand. Key decision makers want to see the numbers and understand how mobile is impacting the bottom line.
Brands that are successful with mobile marketing know what works and what doesn’t work. Take a look at your plan and discover your ROI. Data like this will help you to refine campaigns and find the perfect mix for your business. Without out a proper understanding of mobile marketing it is easy to say it doesn’t work. It’s the individual who takes the time to fix the problem and move forward that experiences the best results.
If you are looking to incorporate these types of services take a look at AvidMobile. As experienced professionals we provide the tools, training, and reporting to help you successfully incorporate mobile marketing. You can grab a free trial or explore our website to find out why our partners choose us to meet their mobile marketing needs.