Over 90 percent of adults in the United States keep their mobile devices within arm’s reach. More than 95% of text messages are read within a few minutes of reception. These figures clearly show that SMS messaging is an excellent avenue to reach anyone within minutes.
SMS marketing is a method of communicating with customers, and it is taking the marketing world by storm. This method is affordable, effective, and easy to use when creating campaigns. The mobile marketing method has been used by more and more businesses to reach drive sales and customers.
Businesses can use SMS in various ways, and here are five SMS strategies they can use to boost their sales.
1. Run sales and promotions
Businesses are all about selling products and services to consumers. For a business to be successful, it needs to reach its customers at just the right time – when they are most inclined to make a purchase. Timing is crucial because it can be the difference between a completed transaction and a passing inclination.
This is where text messaging plays a vital role. Text messaging is different from other broadcast media because it can be timed precisely. It also allows business owners to segment their audience.
2. Send news and updates
Time-sensitive and important customer updates can be sent directly to the business’ opt-in clients using SMS. People always want to know stuff first. Business owners can use text messaging to send their clients news and updates about product events, launches, and product updates. Businesses can consider a news text such as a micro-newsletter along with bite-size updates.
3. Customer service
Text messaging can also be used in businesses to offer customer service. Many businesses already provide problem resolution and customer support through text messaging. Clients can also track their packages, check order status, and receive backorder notification alerts.
4. Appointment reminders
When a customer missed an appointment, it will be a hassle for both the business and clients. Missed appointments mean a lost hour for the company, not to mention the high-paid staff waiting around for nothing. The clients, on the other hand, must go to the troubles if re-scheduling.
Text messaging is an excellent way to send automatic reminders. Several healthcare organizations already use appointment reminders to ensure their patients will show up on time.
5. SMS Coupons
Businesses can use SMS coupons to give out coupon codes or specific coupon for a customer loyalty program. SMS coupons, along with in-store promotions, become a strong vehicle for small and starting businesses with newer customers and clients.