Shortened URLs have long been a staple in SMS and marketing campaigns, making links more manageable and visually appealing. However, major carriers are now cracking down on generic shortened URLs—and the consequences for brands still using them could be severe.What’s Changing?Carriers are implementing stricter regulations, requiring all brands to switch to Branded Shortened URLs. Those who continue […]
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Labor Day Mobile Marketing Strategies
Labor Day weekend is approaching and it’s time to get one last wear out of those white pants and start thinking about Labor Day SMS marketing strategies for your business. Labor Day marks the end of summer and the beginning of many big sales opportunities. Back-to-school, tailgate parties, BBQ’s, family outings, outdoor activities, festive decor, […]
The Pros and Cons of SMS Marketing
For most businesses, text message marketing has become a trend now. If you’re checking if you should, too, here are some of the pros and cons of SMS marketing.SMS Marketing ProsIf you haven’t already gone through our list of SMS Marketing uses, you should do that before we move on to The Pros and Cons […]
Features to Look for in a Phone Blast Service
The term phone blast is applied to define a recorded voice message delivered to a set of phone numbers through an automated system. An individual or a company can make a phone number list and utilize a phone blast system to send important messages quickly to those numbers. A phone blast service system eradicates the necessity […]
How Businesses Use Text Message Automation
Automation is vital for small business success and they are able to save time through text message automation. It increases efficiency when handing off repetitive tasks such as message responses to a service or software and data entry. In addition, automation also makes it easier to create more conversational and personalized experiences for the message […]
Things To Know Before Starting SMS Campaigns
DTC brands, as well as e-commerce retailers, are investing in SMS Campaigns and you should be too. Statistical data shows that more than 90% of SMS messages are read within three minutes upon delivery. For Black Friday in 2019, at least, SMS campaigns have a higher engagement rate of about 3 – 7 times than emails […]
The Cost of SMS Marketing
SMS campaign is a marketing strategy where organizations and brands utilize text messaging or Short Message Service (SMS) to send subscribers value-adding content. It has been around for a long time, and it is still prominent and effective. In this marketing strategy, consumers opt-in to an SMS campaign to receive offers, promotions, and alerts from […]
Why SMS Marketing Should be Part of Your Marketing Strategy
SMS Marketing is still an underutilized mobile marketing strategy for most businesses and organizations. Despite being a more convenient and personal form of communication, businesses are still not keen on including SMS as a part of their marketing mix. One of the main reason behind this is the common misconception about SMS marketing that most of […]
The Benefits of SMS Marketing
SMS continues to become a vital part of effective multi-channel marketing. It’s because more brands are targeting customers on the move. Not all digital marketing agencies feature SMS as their core offering and are missing out on the benefits of sms marketing. This can result in their clients missing out on communications with customers as […]
Creative SMS Marketing Campaign Ideas
Are your SMS marketing efforts potential maximized? You can create creative SMS Marketing Campaign Ideas aside from utilizing SMS to remind or alert customers, expand your reach, boost revenue, and delight customers.Here are the different ways you can create an engaging and creative SMS marketing campaign.1. Subscriber-Only Discounts or Flash SalesSMS Marketing CampaignOne of the […]