The Keys to Repeat Customers

The Keys to Repeat Customers

Customers are good, but repeat customers are even better. Marketers spend a lot of time trying to figure out how to get consumers into their store, but making sure they come back is even more important. This is because the cost of keeping a customer is much less than the cost of gaining a whole new one. Companies play with a bunch of different for keeping their customers around. They’ll make the website easier to use by using, they’ll write great content, and they’ll set up loyalty programs.

More on Repeat Customers

The cool thing about loyalty programs is how it makes customers feel as if the company cares more about them. This feeling comes from knowing the company owes you a little bit now, because of the tokens or points you have as a claim on their merchandise. The sense of exchange makes you feel a lot less like a customer and a lot more like a partner. Statistics have shown that 73% of consumers are more likely to recommend a brand if they have a loyalty program. This speaks to the positive emotions customers associate with them. Additionally, 63% of consumers believe a coupon is the most valuable form of mobile marketing.

Granted, they would think it’s valuable just because it means they get a discount next time, but at the same time, it is actually working to foster repeat customers. By understanding how mobile marketing works and the effect coupons can have on sales, companies can make smart decisions to harness the power of coupons. For example, it is very helpful to know that mothers – 72% of them, in fact – think coupons are the most appealing offer possible. Knowing who your marketing efforts will reach is another factor that will greatly increase a company’s ability to target and sell to their desired customers.