A mobile marketing business is one of the most cost-effective start-ups, due to the low overhead expenses. Not only that, but mobile advertising is just beginning to pick up steam, so there is a lot of room for new players to offer services as companies begin to desire mobile strategies in droves. So many people are using their mobile phones to search the web and interact with brands that mobile marketing is a powerful and profitable industry to tap.
How To Start a Mobile Marketing Business
First, you will need to research the market thoroughly. See who is offering services and what they’re offering. Identify where improvements can be made over the existing competition and how you can differentiate yourself from the masses. Don’t forget to consider the legal and financial aspects of running this type of business! This research will be the basis for an official business plan, which is helpful if you need to solicit funding, gather partners, or even just organize your thoughts. A good business plan will cover: your company mission, analysis of the competition, your target market, your marketing strategy and how much money you’ll need.
Next, you will need to learn all you can about offering these services. Will you cover mobile web development, text campaigns, QR code campaigns and/or app development? Once you know what you want to offer prospective clients, you can look for a technology partner. Some people develop the technology themselves, but this is not only a long process, but a costly one as well. Most providers use one of the existing platforms for their mobile marketing business to lease. For a nominal monthly fee, you can access mobile marketing software. You set your own prices and brand the program as your own, but you’ll have access to all the educational materials, software use and tech support you need.
Lastly, you will need to create a website to promote your mobile marketing services. A good platform provider may also be able to steer you in the right direction for cost-effective website creation. You will also need to create a strategy to promote your services to the masses. Generally, this will include: Search Engine Optimization / Keyword Research, Google AdWords advertising, social media, mobile marketing, viral video creation, article publishing, press releases, partnerships with similar marketing businesses, and advertising on third party sites.
Looking for a way to get your fledgling mobile marketing company off the ground? Contact AvidMobile to learn about our mobile marketing software, educational resources and back-end customer service!