Mobile Optimized Website: 5 Reasons Why

Mobile Optimized Website: 5 Reasons Why you Must

Having a mobile optimized website or mobile website should be high priority for large or small businesses. On April 21st, 2015 Google updated their algorithm and changed the way they rank websites. Businesses who do not have a mobile optimized website will be penalized when it comes to searches and SEO rankings.

In addition to Google’s update there are supporting facts explaining the importance of a mobile optimized website. Research shows that almost 60% of mobile users will navigate away from  a website if a page takes longer than three seconds to load. A mobile optimized website is important for any business, but there are numerous websites out there that are not.

The AvidMobile team has listed five reasons why businesses must incorporate a mobile optimized website

Mobile users browse differently

When a mobile user is browsing online they are looking for specific information. Visitors who  can find the answers quickly and in an easy to understand format will spend more time on the site. Keep that in mind when building a mobile optimized website. The  purchase path  and other important information should be easy for visitors to understand.

Mobile generates traffic

One quarter of all global web searches are conducted on a mobile device. Smartphone users are interacting with mobile optimized websites during their commute, as they watch television, and even while they are working on a desktop computer.

An enhanced engagement

By building a mobile optimized website you are improving the experience for visitors. With easy to access information in a mobile friendly format visitors will be excited to engage with your brand. Engaged visitors will transition into enthusiastic customers.

Mobile friendly means more transactions

Navigating and purchasing  from a desktop site on a mobile device is a daunting task. It  frustrates the customer and leads to an abandoned cart. By building a mobile optimized website you can streamline the purchase process. With a straightforward mobile friend, mcommerce page visitors can easily make purchases directly from their mobile device.

Decrease bounces

Just because your desktop site looks great doesn’t mean it will be the same on a mobile device. Visitors do not want to engage with a site in which they have to pinch, zoom, and squint to view the information. Provide visitors with an mobile optimized website. This will increase the time in which they engage with your brand. Increased engagements will lead to additional transactions and customer inquiries regarding products and services.

Check out your website and ask yourself these questions.

  • Does your website load in less than three seconds?
  • Are your key selling points or message clear to visitors?
  • Are you squinting or straining to read the content?
  • Is the info organized and easy to navigate?
  • Is your website exciting, or do you want to leave?

If you answered No to any of these questions, then you should look into building a mobile optimized website. If you have questions or want to find out more info on mobile optimized websites, then give us a call at 877-511-6624.