4 White Label SMS Marketing Provider Must Haves

Consider these four things when choosing your white label SMS marketing provider.

You and countless others like you, have seen and heard of the amazing benefits of a white label SMS marketing platform. And being the genius that you are; you want to take your marketing efforts to the next level by using the wonders of mobile SMS marketing.

But you have no idea which white label SMS marketing provider to choose.

We admit, choosing the right white label SMS marketing provider for your business could be a daunting task. But, rest easy; AvidMobile has you covered. After reading this post, choosing the right white label SMS marketing provider will be a breeze.

White label SMS marketing platform must haves.

1. Coverage

Does the white label SMS marketing provider cover your desired territory? Please note that some SMS marketing providers offer only a national coverage. While others, offer a more global reach. You need to ask your provider what coverage it has in place. Do ask for their maps. Detailing the areas they already have covered, and the operators they have partnered with.

2. Account Management

As a small business; you want value for your money. Besides getting value for your money, you want to go for a provider that makes it smooth and easy to automate your account and also makes it less of a hurdle for you to manage multiple marketing campaigns.

  • Here are a few questions you should endeavor to answer: Is the white label SMS marketing provider’s platform smooth and easy-to-use?
  • Does it free up more time for you to spend on other parts of your business? Or does the platform multiply the number of hours you have to spend, by learning their ‘complex’ User Interface?
  • These are things you want to find out immediately. Nevertheless, how do you ensure your time and resources aren’t wasted on the wrong white label SMS provider?

Well, just stick with providers that offer a free trial and gives you full access to their account support team.

Ask About Their Features

What features does your white label sms provider have in place to meet your sales goals?

While there are standard features available across most platforms, still, their are tailor-made features that suit different business needs e.g: 2-factor-Authentication, coupons, contests, kiosks, etc

These extra features are what separates and distinguishes some white label SMS marketing providers from the pack of other sms providers available online.

3. Price Structure

What pricing structure do they have in place? However, you should also note the difference in the pricing structure of various white label SMS marketing providers.

Their are basically two pricing structures available:

  1. Credit based pricing.
  2.  SMS based pricing.

In a credit based pricing structure. Sending a text message will cost you one or more credits. With this price regimen, you are charged per credit; for instance sending a text message to a number outside your host country might cost you more credit. But sending a text within your host country, might cost you less credit or as the case may be.While in an SMS based pricing structure, you purchase a number of SMS messages from your white label SMS marketing provider e.g 200 SMS.

In this scenario, the cost of sending a text message is the same for all destinations. Please remember that some white label marketing providers do charge a monthly fee for the SMS based pricing regimen.

Note: Do verify that your provider has coverage in the final destination of your text message.

4. Do They Offer Encryption and Secure Messages

It’s likely that you might not require sophisticated encryption for your regular white label SMS marketing campaigns. But depending on your industry, whether financial or medical, or educative and administrative industry; you’ve got consumer privacy concerns to worry about.  We advise you to pick a white label SMS marketing provider that will keep your messages safe and secure. One more thing, it is imperative that you ask your vendor about the state of their security and encryption.

Final Thoughts

There you have it. As opposed to choosing a one-size-fits-all white label SMS marketing provider, you want to select a provider that has tailor-made services which fits into your sales goals, business culture. And in turn, is easy to use and implement.


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