AvidMobile Canadian Short-code launches for SMS White-Label Resellers
(EMAILWIRE.COM, September 24, 2011 ) Blue Springs , MO — Sending SMS messages (or text messages) in Canada just got easier and less expensive. AvidMobile has announced that it finished the provisioning of a more efficient Canadian short-code that it has been launched on the networks for SMS White label’s and their partners to begin marketing and campaigning strategies to Canadian businesses. It has been announced that the actual French conversion to the platform is still in the planning stages, however, they are optimistic about its potential.
SMS In Canada VS. The United States
SMS messaging in Canada varies from that of the United States in the fact that in Canada only 136 characters can be included in a text message’s short-code versus the 160 characters per text message in the United States. Canadian pricing for mobile services is also more expensive than their US counterparts, mainly because Canadian carriers charge more for MO (mobile orginated) and MT (mobile terminated) messages. This being said, the white label of AvidMobile, Canada Mobile Marketing services still costs far less than their competitors.
CEO Speaks Of New Launch
Rob Clifton, CEO of AvidMobile said about the new launch, “Since mobile subscribers that engage in SMS campaigns skew really high to owning a smartphone, the AvidMobile mobile website and app builder is a “must have” feature for any SMS reseller in the market.” He also added, “Although SMS has minor differences in Canada than in the states, the appetite for mobile marketing and SMS programs is verocious!”
AvidMobile: The Future Of SMS In Canada
Keeping an eye on the future, AvidMobile will continue to launch new and improved technology applications in the mobile market using the windfall approach. The level of excitement within the company is great as AvidMobile’s partners to the north will gain a lot of text-messaging revenue.
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