Mobile Coupons = Higher ROI

Midwest Region Papa Murphy’s continue to build an ever growing database of customers interested in receiving mobile coupons direct to their phone.  Since the database building techniques began early this year they routinely turn  in redemption rates on their mobile coupons that range between 8 12%.

10:00 am July 23rd, 2010, Papa Murphy’s sent the following promotion to their entire database:  Papa Murphy’s VIP:  $5 Lg. BBQ Chicken deLITE–Come see us TODAY ONLY, 7/23/10 – FWD to Friends & Family! Show MSG to redeem.

Each of the stores tracked redemption rates and overall reported redemption rates of 11.8%.  The ROI on this campaign was better than 22:1 without counting the actual average ticket.  Reports came in that many customers bought more than one pizza or even salad and cookies.