What is SMS Private Label?
The term SMS Private Label means that you license a technology platform from a 3rd party that gives you the capability to sell text message marketing to an end user or content provider like it was your own technology. This allows your company to take advantage of the opportunity to sell text marketing to your clients without spending millions of dollars and years of programming to develop your own platform. Instead you can simply pay a small monthly licensing fee to a SMS Private Label provider to access their software and platform and use it like it was your own.
There are a variety of different types of companies that may take advantage of using a SMS Private Label provider. Typically any sort of business that is already providing some form of marketing service already. Print companies, radio stations, newspapers, graphic designers, website developers and online marketing providers our the most common types of businesses that would utilize a SMS Private Label provider. Using a SMS Private Label provider allows these types of companies to add the up and coming trend of text marketing to their portfolio of services without having to invest the time and financial commitment of developing a platform of their own. By purchasing a license for this technology from a SMS Private Label provider they can quite literally instantly provide this service to their customer base and generate thousands of additional dollars of residual income monthly and yearly for their company by investing just a few hundred dollars a month in most cases.
This capability provides an extreme benefit to businesses that want to provide this service to their clients because of the cost effectiveness and short turn around time to set up. Instantly companies can add an additional revenue stream of residual income to there bottom line by providing this service. And with 40% of businesses actively pursuing a SMS marketing solution over the next year and a half, why wouldn’t they.