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As mobile marketing continues to expand marketers and businesses are constantly improving on their SMS mobile marketing strategy. Every day the number of smartphone users increases, as does the dollar amount spent on mobile marketing to reach these users. It’s clear that mobile marketing is essential, but many marketers and businesses are missing the mark […]
Consumers have become conditioned and far too familiar with many of the traditional forms of marketing media. Print advertisements, television commercials, and radio spots flood the market on a daily basis, and consumers are tuning out these types of marketing. In addition, technology and paid subscription services make it harder for businesses to get their […]
Mobile Coupon Redemption rates are 3 to 4 times greater than email redemption rates. In a recent Forrester report Jack-in-the-Box reported their SMS mobile coupons were receiving 3 to 4 times the redemption compared to the same campaign in email format. So why are businesses not jumping all over the power of SMS marketing tools […]
Mobile coupons continue to astound restaurant owners, CMO’s, and Marketing directors in terms of the Return on Investment (ROI) that they produce. When SMS mobile coupon redemption rates average over 1.5% there is definitely something to cheer about within the industry. As more and more restaurant groups look at various loyalty marketing campaigns, apps, and […]
A recent survey conducted by Yahoo shows 91% of small businesses currently do not have mobile or responsive website. What on earth are these business owners thinking? Back in January of 2014 for the first time more Americans accessed the internet from their mobile device than from a laptop or desktop computer. Clearly no one […]
The Database Marketing Institute recently came out with a detailed study of the value of a name and mailing address vs. an email. The results were about what anyone would expect; The value of a name and mailing address – $5.60 The value of an email address – $19.36 (The value for any particular business […]
Comparing SMS or Mobile Marketing application providers can be a difficult task. Each application provider specializes in various types of campaigns, services, and offerings. Some SMS providers work with top brands on customized campaigns that include SMS, mobile web, and mobile smartphone apps. Others SMS applications focus on resellers and white label partners to achieve […]
The beauty of mobile is that it really isn’t as hard as everyone makes it out to be. Fundamentally there is one key component. This component is exactly the same as what has been done with email over the years. Build your mobile database as fast as humanly possible, then take that database and communicate […]
Peter Shankman is a marketing consultant and founder of the HARO website that provides qualified sources for reporters working on tight deadlines. This week, he spoke at the Wisconsin Governor’s Conference on Tourism and had a lot of good mobile message marketing tips. “I would give my right arm for a 3 second attention span,” he […]